Our Story
Wags n’ Wiggles was founded by family, inspired by life with pets, and driven by a desire to strike the perfect balance between form and function.



We believe that having a pet shouldn’t mean compromising on a clean, stylish home, whether you live in a studio flat or a spacious house.
When we couldn’t find pet essentials that met both our functionality and design standards, we decided to create them ourselves.
This inspired our first product, the Food n’ Water Set. When it comes to design, functionality is our top priority.


Pets have a knack for flipping bowls and making a mess, so we gave ours a weighted base and a lock-in-place mat system to stop the chaos.
Wet floors after every drink? Not anymore... our water mat is made from Diatomite Earth, a natural, ultra-absorbent material that soaks up spills in seconds.
Post-meal cleanups? Also nope... our silicone food mat makes tidying up effortless, just tip any crumbs into the bin or pop it in the dishwasher if needed.



We obsess over function first, but we follow it up with design that looks as good as it works.
What you purchase for your pet shouldn’t just do its job, it should improve your and your pet’s time together!
At Wags n’ Wiggles, we do things differently, we design pet essentials you’ll be proud to leave out, not hide away. Our products are made to elevate everyday life for you and your pet, combining thoughtful function with standout style.
Check out our final design.
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